"Dream, Dream, Dream! Conduct these dreams into thoughts, and then transform them into action."
- Dr. A. P. J. Abdul Kalam
30 Dec 2016
A Taiwanese OEM maker for Apple is setting up shop in Bengaluru thus reaffirming Apple's commitment to the Indian market.
The Indian government has been incentivising companies to start manufacturing in India for a long time now. Apple in particular has expressed a great deal of interest in the same as it sees India as a very lucrative market for its portfolio. Apple CEO Tim Cook's multi-city India tour earlier this year signaled the growing importance of India powered by the demand for Apple products by a burgeoning middle class. Data from Hong Kong-based Counterpoint Technology Market Research showed that Apple sold 2.5 million iPhones in India from October 2015 to September 2016, a rise of more than 50% over the year-ago period.
This will be Apple's second big announcement for Bengaluru. In May, Apple announced a design and development accelerator in the city to grow the iOS developer community and also to guide Indian developers to leverage Apple's programming language Swift and build apps for Apple TV and Apple Watch. The facility will open early next year.
Multiple sources said that "Bangalore is being looked at seriously". Local manufacture will help Apple price its phones competitively as full imports attract 12.5% additional duty.Manufacturing in India will help cut down the price of the iPhone in our country, which is important when considering the fact that Apple’s iPhones are sold at a significant premium here, compared to the rest of the world.
Apple has published job openings on its portal for a few positions at its OEM's factory in Bengaluru like operations program manager and product quality manager.
Faisal Kawoosa , principal analyst at CyberMedia Research, said "Apple coming to India is a big booster for the 'Make In India' initiative.